Category Archives: Marketing

Marketing Leader Q&A: Catherine Frymark On Her New Role at Mattel

As we celebrate our colleague and friend Catherine Frymark’s news heading to Mattel, Inc. as their EVP Corporate Communications, we posed questions about what she is most excited about in her new role and what motivates her personally and professionally. What are you most excited about being Mattel’s EVP Corporate Communications?  Few brands resonate with me so strongly […]

Marketing Leader Q&A Series: Lara Richardson on her new role as Crown Media’s CMO

As we celebrate our colleague and friend Lara Richardson’s news heading to Crown Media as their new CMO, we posed questions about what she is most excited about in her new role and what motivates her personally and professionally. What are you most excited about in going to Hallmark Channels to be their new CMO?  As they say, […]

Guy Kawasaki: Three Things for Marketers to do in 2021

Thinking from Guy Kawasaki and Lisa Nirell with Energize Growth. Quality AV is king…or queen. Digital presence matter more than ever. It is worth the investment in good teleconferencing equipment. Thanks to Guy, you can start here. Own the value chain. Go to direct distribution. Don’t let others own your product. Thin out your product […]

Marketing Leader Q&A Series

On this episode of Noetic’s Marketing Leader Series, we’re thrilled to hear from Julie Zito, Assistant VP Marketing at American University. Julie discusses ingenuity and re-imagining efforts focused on your target audience and the importance of leaning into your community and collaboration.  1.      Listen hard and be authentic – be responsive to what is happening in the […]

Colorism: How Can Brands Support Progress Towards Social Justice?

Lori Tharps, Author and Assistant Professor at Temple University, recently partnered with Embrace Race for a discussion on colorism. Not as openly spoken about as racism, colorism refers to a person’s, “preference for or presumed superiority of people based on the color of their skin.” As Noetic amplifies Embrace Race’s cause and efforts, and as we partner with our […]

From squirrels to pigs to…. Mount Rushmore?

Noetic and our guests enjoyed hearing Emmy-award winning speaker Joe Schmit (former Minneapolis/St. Paul KSTP Sports TV Director) talk about Influence Through Purpose, Persistence, and Passion. This virtual event, hosted by Accelerent, enabled us to reconnect with current and former Noetic client leaders to discuss the importance of leadership and the biggest impressions we make […]