2022 Year in Review – Top Marketing Lessons Learned

It’s common to hit the ground running in a new year and shift our attention to the future. However, taking time to reflect as a team is one of the most powerful tools we can use to grow and get better. Marketing moves at an expeditious pace, and 2022 certainly kept marketers on their toes. From the importance of employee engagement, to focusing on your brand, to the enjoyment of story-driven content by your customers, the one single thing we can most certainly expect each year is change.

We surveyed our Noetic team to see what they identified as key marketing lessons from the previous year. We’ve compiled their answers below, and hope these insights help you navigate the ever-changing marketing environment as we settle into 2023.

Affie Benson:

“Authenticity is the loudest and clearest voice for your brand.”

Michael Barry:

“Consumers want to follow brands that prioritize supporting the common good.”

Nancie McDonnell Ruder:

“You need to put as much thought into how you will educate, equip and inspire your organization about new brand positioning as you do to create the positioning itself.”

Tanya Leyderman

“Build agility into your plan to account for rapid changes in the marketing landscape.”

Alexandra Perez:

“Create batch content that can be easily tweaked to fit the social platform of choice.”

Alicia Lisowski:

“When using the term ‘strategy’, clarify what all parties are thinking when they hear it/use it.”

Samantha Martin:

“Don’t underestimate the importance of teams aligning and knowing DiSC styles to create cohesive and productive environments.”

Carly Brogan:

“Product placement in the modern age gives a whole new spin on entertainment marketing!”

Nellie Ryan:

“Rapidly changing marketing platforms and consumer needs are making marketing strategies and efficient internal processes critical so that your team can act swiftly when you need to pivot.”

Ginny Townsend:

“More than ever, brands that stand for something stand strong: Being clear on one’s purpose and values, and demonstrating them consistently, can help any organization stand out in the marketplace. As an added bonus, brand clarity and integrity are priceless intangibles that can help companies weather storms of economic uncertainty.”

Ralph Waldo Emerson once wrote that “life is a succession of lessons which must be lived to be understood.” And from that understanding comes tremendous opportunities for growth.

What was your biggest marketing lesson of 2022? Would love to hear your thoughts – contact us today!