our team

Noetic Consultants is a Washington, DC area-based marketing and leadership consultancy that strengthens brands and the people who build them.

Affie Benson


MBA, University of North Carolina – Chapel Hill
SSP America, HMSHost

Alexandra Perez

Junior Consultant

BA, American University
Campus Outreach DC

Alicia Lisowski


BA, Dartmouth College
Leo Burnett USA,
NAVTEQ (now Nokia HERE), Starcom, Mediacom, PHD, Mindshare, SimplyBe.

Annette Tully

Senior Consultant

MA, American University
Gensler, Discovery Inc., CEB, Time Inc.

Ginny Townsend


MLA, Harvard University
Vanity Plate Consulting, Bamboo Creative,
TD Ameritrade

Madelaine Santa

Junior Consultant

MPS, Georgetown University
Schroder’s Indonesia, Breadcoin, Lion Air

Nancie McDonnell Ruder

Founder & CEO

MBA, University of Chicago
Leo Burnett USA

Nellie Ryan


BS, Virginia Tech
Amazon, Discovery, Inc., The Brand Consultancy, Arnold Worldwide Advertising

Samantha Martin

Samantha Martin


BS, Georgetown University
Dentsu International, Epsilon, Merkle,
US Army, Dept. of Veteran’s Affairs

Tanya Lederman

Tanya Leyderman


MBA, American University
Match Marketing Group, GE Capital,
Centric Consulting, University of Maryland 

Tiffany Castleman

Director of Finance and Operations

BA, George Mason University
Discovery Inc., AOL