consumer research and brand strategy
Over the span of 20 years, Noetic has defined and refined more than 60 brands. We unlock insights and growth to create strategic foundations for your brand as you go out into the world.
To identify your unique value proposition and the customers most likely to believe and trust it, we will build upon your existing B2C/B2B business strategy with sharp consumer insights and brand strategy.
Our work in this area often includes:
Noetic Brand Health Diagnostic™
Business Strategy Pyramid
Consumer Insights
Brand Positioning
Brand SWOT
Competitive Analysis
Value Propositions
Vision, Mission, Purpose, Values
Personas & Key Messaging
Brand Architecture
Brand Briefs
Internal Brand Activation Plan
creating competitive brand positionings for Marriott’s brand portfolio:
See how Noetic authored a brand positioning that captured the value and differentiation of a complex organization.