Cultivating Vibrant Brand Health: A Holistic Approach

Your brand is more than a logo or a catchy tagline – it’s the heartbeat of your business. It should resonate within the core of your organization and extend its impact to customers, advocates and ambassadors alike. Brand health isn’t a one-dimensional concept; rather, it’s a symphony of interconnected components that together craft a compelling […]

AI in Marketing: Why Guardrails are Important

August is the most popular month of the year to move residences. According to Architectural Digest, 80% of moves in the US occur between April and September, with August being the peak. Concurrently, 80% of corporate leaders are feeling bullish about the power of artificial intelligence, and the same amount (81%) of consumers want full […]

If You Influence Even One Person, It’s Worth It – Q&A With Nancie McDonnell Ruder

Three years ago, the COVID-19 pandemic gave author and marketer Nancie McDonnell Ruder a front-row seat to witnessing people experience, endure and navigate a tremendous amount of change. The marketing community had a steep hill to climb and found creative ways to survive and thrive. This set the stage for How Senior Marketers Scale the […]

The Art & Science of Marketing: Balancing Creativity and Analysis

At Noetic, we strengthen brands AND the people who build them. Because we work with marketers and marketing teams all day long, one thing we’ve observed over the years is that every marketer possesses a unique combination of right and left-brain skills, of creative and analytic skills, or, what we call the Art & Science […]

Noetic News: Welcome to the Team, Rakhee!

We are delighted to introduce one of our latest additions to the team, Rakhee, our Finance Assistant. In this interview, we had the opportunity to learn more about Rakhee’s professional journey, her worldly insights and the valuable contributions she brings to our organization. Welcome to the team! Tell us a little about yourself. Thank you […]

Deep Practice & the Importance of Coaching

Is there a correlation between engaging in challenging tasks and an increase in cognitive abilities? Most of us have grown up hearing, “doing hard things makes you smarter”, but have you ever stopped to consider if it’s true? Does intentionally taking on harder tasks, putting yourself in complex situations or taking on intricate projects really […]

Why Brand Building Matters to the Future of Community Colleges

During the month of April, one way Noetic celebrated Community College month was by attending the 2023 American Association of Community Colleges conference and co-presenting alongside the Lumina Foundation on Why Brand Building Matters to the Future of Community Colleges. While at the conference, we met community college leaders from across the country and gained […]