Next week is the first day of spring, and as I reflect on the change of season, I remember how it aligns with the 3000-year-old Persian celebration of Nowruz. Iran and other pockets of the world will celebrate Nowruz, or new day, to welcome spring and the beauty and revitalization that comes with it. Families […]
Category Archives: Marketing
For this month’s Noetic blog, we had the great pleasure of sitting down with Wendy Zajack, Faculty Director and Associate Professor of the Practice at Georgetown University School of Continuing Studies. Wendy’s work spans across a workforce and student population of five different generations. While this provides countless opportunities for leading and learning, it is […]
23
Jan
Jan
I recently participated in a brand strategy training session for community college marketers and leaders. During the Q&A session, the following question was asked: “Our college continues to lower tuition costs and it feels like we are now battling the perception of being less valuable. How can we combat that?” This question resonated with me […]
12
Jan
Jan
It’s common to hit the ground running in a new year and shift our attention to the future. However, taking time to reflect as a team is one of the most powerful tools we can use to grow and get better. Marketing moves at an expeditious pace, and 2022 certainly kept marketers on their toes. […]
08
Sep
Sep
At Noetic, we strive to keep our thinking fresh by taking on different perspectives and viewing our work through other people’s lenses. One way we do this is by reading, reading, reading. I recently had a chance to read Daniel Pink’s 2012 work, To Sell is Human and was struck by several of his concepts […]
24
Aug
Aug
I remember one morning talking to my pilot husband about the aeronautical principle of lift. Lift is the upward force of wind on a wing that, just like the name connotes, lifts the aircraft off the ground and into the air. Interestingly, an airplane needs a headwind to climb. Some may view headwinds as an […]
19
Aug
Aug
Carly Brogan here! With over 4 years of experience in strategic communications and broadcast television, along with a recent master’s degree in Integrated Marketing Communications from Georgetown University, I am thrilled to introduce myself as the new Junior Consultant at Noetic! My journey to Noetic was a bit unconventional. Now, I am a few weeks […]
21
Jul
Jul
Imagine if you knew what your professional colleagues and clients needed from you regarding communication and workplace styles! Wouldn’t that be a remarkable solution to reduce workplace conflict and increase cooperation, productivity and ultimately drive positive financial performance? Enter stage right…DiSC® profile assessments. DiSC is a powerful and profoundly simple tool for workplace collaboration and […]
12
Jul
Jul
Michael Barry My name is Michael Barry and it is with great enthusiasm that I introduce myself as a new Consultant for Noetic. A steadfast belief in the power of discovering knowledge and an unremitting curiosity to learn has guided my professional journey. Much of my career has been spent developing programs and systems to […]
21
Apr
Apr
Tanya Leyderman Hi there! I’m Tanya Leyderman, and I’m one of Noetic’s newest Consultants. With over 25+ years in marketing and strategy, I couldn’t be more excited to join such an impressive team of dedicated professionals. Helping clients achieve their brand, people and growth goals has always been my passion. When I learned that Noetic’s […]