2020 has indeed been a year of reckoning. With the pandemic and a gamut of racial injustice issues, we, as a society, have reached beyond the tipping point. Over the last few years, we have seen demonstrations across the country for many social injustice and violence issues, but this year is just different. As we, […]
Category Archives: Marketing
Noetic’s Marketing Leader Q&A Series highlights Tina Bagapor-O’Harrow, ZIPS Dry Cleaner’s Franchise organization VP of Marketing. ZIPS is a dry-cleaning company with an owner-operator model. Tina works with its valued franchisees, advertising agencies, and in-house team to ensure marketing and advertising efforts are most effective. As ZIPS has faced a sharp decline in customers’ ability to engage […]
Noetic’s Marketing Leader Q&A Series features, Marissa Jarratt, SVP and CMO of 7-Eleven. Deemed an essential business during the COVID crisis, Marissa discusses how 7-Eleven has shifted their business and brand strategies. Get back to your roots. Understand your history, what your brand truly stands for, and why your customers come to you. This can be […]
Noetic’s Marketing Leader Q&A Series highlights Laurie Gavitt-Smith, VP Marketing at Avalere Health, a healthcare consultancy specializing in strategy, policy, and data analysis for life sciences, health plans, and providers. In a time headlined by healthcare, Laurie shares her insights on marketing and how leaders will need to adapt. Have discipline around your messaging. Marketers often feel they […]
On this week’s episode of Noetic’s Marketing Leader Q&A series our special guest is Cathy Davis, Chief Marketing and Communications Officer at Feeding America. Cathy discusses the ways COVID has impacted Feeding America as an organization and how they operate to ensure they can continue helping as many people as possible, especially during these challenging […]
This week on Noetic’s Covid Marketing Leader Q&A series we are happy to feature Meredith Conte, VP Marketing at TEGNA . Meredith shares the ways in which TEGNA has been handling crisis both internally and with clients. Their team worked proactively to communicate with clients, who required a swift pivot to maintain relevancy in the […]
Noetic is excited to share our latest Q&A series discussion around what senior leaders are doing to extend their brand and share advice with other marketers within their industry and beyond. Today’s episode features Michelle Russo, Chief Communications Officer at the US Chamber of Commerce. Here are five tips from Michelle on how to handle […]
Thank you for joining us for our first Noetic webinar event – Marketing Effectively in Crisis. Friends and Colleagues, As we navigate these uncharted waters with new challenges every day, how do we ensure that we market our company/brands in the most effective way possible? You may know you need to adjust your marketing for […]
Noetic is excited to a share new Q&A series discussing what senior leaders and colleagues are doing to extend their brand and share advice with other marketers within their industry and beyond. Today’s episode features Jan Slater CMO from the University of Illinois – Urbana Champaign Gies College of Business. Be intentional about your […]
Marketing one’s business in a typical business environment is a practice that is expected, commonly accepted, and even welcomed – when the messaging is relevant. When a brand’s message feels too aggressive or self-serving, consumers usually vote with their feet (and their wallets) by not giving these businesses their time or money. Only when a brand is […]