Category Archives: Marketing

COVID MARKETING LEADER SERIES

Noetic’s Marketing Leader Q&A Series highlights Tina Bagapor-O’Harrow, ZIPS Dry Cleaner’s Franchise organization VP of Marketing. ZIPS is a dry-cleaning company with an owner-operator model. Tina works with its valued franchisees, advertising agencies, and in-house team to ensure marketing and advertising efforts are most effective. As ZIPS has faced a sharp decline in customers’ ability to engage […]

COVID MARKETING LEADER SERIES

Noetic’s Marketing Leader Q&A Series highlights Laurie Gavitt-Smith, VP Marketing at Avalere Health, a healthcare consultancy specializing in strategy, policy, and data analysis for life sciences, health plans, and providers. In a time headlined by healthcare, Laurie shares her insights on marketing and how leaders will need to adapt.  Have discipline around your messaging. Marketers often feel they […]

COVID MARKETING LEADER SERIES

On this week’s episode of Noetic’s Marketing Leader Q&A series our special guest is Cathy Davis, Chief Marketing and Communications Officer at Feeding America. Cathy discusses the ways COVID has impacted Feeding America as an organization and how they operate to ensure they can continue helping as many people as possible, especially during these challenging […]

How to ensure your brand has purpose in crisis

Marketing one’s business in a typical business environment is a practice that is expected, commonly accepted, and even welcomed – when the messaging is relevant.  When a brand’s message feels too aggressive or self-serving, consumers usually vote with their feet (and their wallets) by not giving these businesses their time or money. Only when a brand is […]