Author Archives: Noetic Consultants

Affordability and Value – How Community College Marketers Can Strike a Balance

I recently participated in a brand strategy training session for community college marketers and leaders. During the Q&A session, the following question was asked: “Our college continues to lower tuition costs and it feels like we are now battling the perception of being less valuable. How can we combat that?” This question resonated with me […]

How Marketing Leaders Can Soar During Uncertain Times

I remember one morning talking to my pilot husband about the  aeronautical principle of lift.  Lift is the upward force of wind on a wing that, just like the name connotes, lifts the aircraft off the ground and into the air. Interestingly, an airplane needs a headwind to climb. Some may view headwinds as an […]

Noetic News: Welcome to the team, Carly!

Carly Brogan here! With over 4 years of experience in strategic communications and broadcast television, along with a recent master’s degree in Integrated Marketing Communications from Georgetown University, I am thrilled to introduce myself as the new Junior Consultant at Noetic! My journey to Noetic was a bit unconventional. Now, I am a few weeks […]

Noetic News: Welcome to the team, Tanya!

Tanya Leyderman

Tanya Leyderman Hi there! I’m Tanya Leyderman, and I’m one of Noetic’s newest Consultants. With over 25+ years in marketing and strategy, I couldn’t be more excited to join such an impressive team of dedicated professionals. Helping clients achieve their brand, people and growth goals has always been my passion. When I learned that Noetic’s […]

Women in Leadership: Heather Roymans, Partner & Director at AlterEgo Creates

Heather Roymans

Photo: Heather Roymans Noetic’s Women in Leadership series highlights strong women leaders across industries who inspire us personally and professionally – as leaders, collaborators, and humans. They are recognized and influential in their respective fields and they leverage their positions of leadership to uplift, encourage, and support other women.  This month we are proud to […]

Women in Leadership: Andrea Kalina, SVP & CHRO at St. Clair Health

Noetic’s Women in Leadership series highlights strong women leaders across industries who inspire us personally and professionally – as leaders, collaborators, and humans. They are recognized and influential in their respective fields and they leverage their positions of leadership to uplift, encourage, and support other women.  This month we are proud to feature Andrea Kalina, […]