Author Archives: Noetic Consultants

Guy Kawasaki: Three Things for Marketers to do in 2021

Thinking from Guy Kawasaki and Lisa Nirell with Energize Growth. Quality AV is king…or queen. Digital presence matter more than ever. It is worth the investment in good teleconferencing equipment. Thanks to Guy, you can start here. Own the value chain. Go to direct distribution. Don’t let others own your product. Thin out your product […]

Marketing Leader Q&A Series

On this episode of Noetic’s Marketing Leader Series, we’re thrilled to hear from Julie Zito, Assistant VP Marketing at American University. Julie discusses ingenuity and re-imagining efforts focused on your target audience and the importance of leaning into your community and collaboration.  1.      Listen hard and be authentic – be responsive to what is happening in the […]

Colorism: How Can Brands Support Progress Towards Social Justice?

Lori Tharps, Author and Assistant Professor at Temple University, recently partnered with Embrace Race for a discussion on colorism. Not as openly spoken about as racism, colorism refers to a person’s, “preference for or presumed superiority of people based on the color of their skin.” As Noetic amplifies Embrace Race’s cause and efforts, and as we partner with our […]

From squirrels to pigs to…. Mount Rushmore?

Noetic and our guests enjoyed hearing Emmy-award winning speaker Joe Schmit (former Minneapolis/St. Paul KSTP Sports TV Director) talk about Influence Through Purpose, Persistence, and Passion. This virtual event, hosted by Accelerent, enabled us to reconnect with current and former Noetic client leaders to discuss the importance of leadership and the biggest impressions we make […]

COVID MARKETING LEADER SERIES

Noetic’s Marketing Leader Q&A Series highlights Tina Bagapor-O’Harrow, ZIPS Dry Cleaner’s Franchise organization VP of Marketing. ZIPS is a dry-cleaning company with an owner-operator model. Tina works with its valued franchisees, advertising agencies, and in-house team to ensure marketing and advertising efforts are most effective. As ZIPS has faced a sharp decline in customers’ ability to engage […]