How can I be a better networker when I don’t like to network? As I write this, I plan to attend a conference later this week. There will be a few hundred people in attendance and, even though the event is still days away, my palms get sweaty as I think about entering a room […]
Brand & Market Research, Brand Strategy, Noetic Assessments
Cultivating Vibrant Brand Health: A Holistic Approach
Your brand is more than a logo or a catchy tagline – it’s the heartbeat of your business. It should resonate within the core of your organization and extend its impact to customers, advocates and ambassadors alike. Brand health isn’t a one-dimensional concept; rather, it’s a symphony of interconnected components that together craft a compelling […]
August is the most popular month of the year to move residences. According to Architectural Digest, 80% of moves in the US occur between April and September, with August being the peak. Concurrently, 80% of corporate leaders are feeling bullish about the power of artificial intelligence, and the same amount (81%) of consumers want full […]
Three years ago, the COVID-19 pandemic gave author and marketer Nancie McDonnell Ruder a front-row seat to witnessing people experience, endure and navigate a tremendous amount of change. The marketing community had a steep hill to climb and found creative ways to survive and thrive. This set the stage for How Senior Marketers Scale the […]
At Noetic, we pride ourselves on having a learning and helping culture – we learn from the best and share this knowledge to spread concepts and work we think others will find insightful. One recent discovery of ours is the work that Rob Volpe, Founder and CEO of strategy and insights firm Ignite-360, is doing […]
Marketing Strategy, Noetic Assessments
The Art & Science of Marketing: Balancing Creativity and Analysis
At Noetic, we strengthen brands AND the people who build them. Because we work with marketers and marketing teams all day long, one thing we’ve observed over the years is that every marketer possesses a unique combination of right and left-brain skills, of creative and analytic skills, or, what we call the Art & Science […]
We are delighted to introduce one of our latest additions to the team, Rakhee, our Finance Assistant. In this interview, we had the opportunity to learn more about Rakhee’s professional journey, her worldly insights and the valuable contributions she brings to our organization. Welcome to the team! Tell us a little about yourself. Thank you […]
Is there a correlation between engaging in challenging tasks and increasing cognitive abilities? Most of us have grown up hearing, “Doing hard things makes you smarter,” but have you ever stopped to consider if it’s true? Does intentionally taking on harder tasks, putting yourself in complex situations or taking on intricate projects result in mastery? […]
During April, one way Noetic celebrated Community College Month was by attending the 2023 American Association of Community Colleges conference and co-presenting alongside the Lumina Foundation on Why Brand Building Matters to the Future of Community Colleges. While at the conference, we met community college leaders from across the country and gained further insight into […]
Next week is the first day of spring, and as I reflect on the change of season, I remember how it aligns with the 3000-year-old Persian celebration of Nowruz. Iran and other pockets of the world will celebrate Nowruz, or new day, to welcome spring and the beauty and revitalization that comes with it. Families […]