As we celebrate our colleague and friend Lara Richardson’s news heading to Crown Media as their new CMO, we posed questions about what she is most excited about in her new role and what motivates her personally and professionally. What are you most excited about in going to Hallmark Channels to be their new CMO? As they say, […]
Author Archives: Noetic Consultants
How prepared is your business to take on 2021? To help get your organization started, we’re sharing the top five initiatives our clients and partners are activating to ensure a focused yet agile plan for the year ahead. 1. Ensure your foundation is strong With the struggles of 2020, we all learned the importance of […]
Thinking from Guy Kawasaki and Lisa Nirell with Energize Growth. Quality AV is king…or queen. Digital presence matter more than ever. It is worth the investment in good teleconferencing equipment. Thanks to Guy, you can start here. Own the value chain. Go to direct distribution. Don’t let others own your product. Thin out your product […]
With brighter days ahead, we are all feeling more inspired. Someone who frequently inspires us at Noetic is our friend and colleague, Tim Nolan, Executive Creative Director for A+E Networks. In this Marketing Leader Series episode, Tim shares how you can use your brand’s voice to effect change and navigate these highly charged times. Focus […]
On this episode of Noetic’s Marketing Leader Series, we’re thrilled to hear from Julie Zito, Assistant VP Marketing at American University. Julie discusses ingenuity and re-imagining efforts focused on your target audience and the importance of leaning into your community and collaboration. 1. Listen hard and be authentic – be responsive to what is happening in the […]
This year we have seen an increased number of brands speaking out and taking action against racial inequality and injustice. No longer are companies releasing a generic PR statement in condemnation. In a study done by IPSOS and Edelman earlier this year, 60% of consumers stated they believe brands should publicly speak out on systemic […]
In these dynamic times, we need a strong strategy, speed, and agility in all of our efforts – and especially with our partners. Sometimes finding the right business partner can even feel like finding the perfect pair of jeans – the discovery process can be challenging – even unappealing, but it can feel magical when […]
Lori Tharps, Author and Assistant Professor at Temple University, recently partnered with Embrace Race for a discussion on colorism. Not as openly spoken about as racism, colorism refers to a person’s, “preference for or presumed superiority of people based on the color of their skin.” As Noetic amplifies Embrace Race’s cause and efforts, and as we partner with our […]
Noetic and our guests enjoyed hearing Emmy-award winning speaker Joe Schmit (former Minneapolis/St. Paul KSTP Sports TV Director) talk about Influence Through Purpose, Persistence, and Passion. This virtual event, hosted by Accelerent, enabled us to reconnect with current and former Noetic client leaders to discuss the importance of leadership and the biggest impressions we make […]
2020 has indeed been a year of reckoning. With the pandemic and a gamut of racial injustice issues, we, as a society, have reached beyond the tipping point. Over the last few years, we have seen demonstrations across the country for many social injustice and violence issues, but this year is just different. As we, […]