Note: This blog is the third in our ongoing series offering key insights found in Noetic Founder Nancie McDonnell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. It’s hard being a person. It’s also wonderful, exhilarating, and joyful—but there’s no denying that […]
Author Archives: Noetic Consultants
Note: This blog is the second in our ongoing series offering a glimpse at key insights found in Noetic Founder Nancie McDowell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. October. The last three months of 2018. This final turn of the […]
Nancie McDonnell Ruder, Founding Partner of Noetic Consultants, sat down with Noetic colleague Lauren Stradley for an interview about her new book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. Here’s the full story: LS: What sparked the idea for jack and jill? NMR: I have […]
By: Lauren Stradley Climbing to the top of the marketing hill isn’t easy. And staying there can be even more precarious. We know, because a big part of what we do is to help clients navigate the complex, ever-changing marketing landscape. Confronted with a dizzying array of new platforms and constant content consumption, how do […]
by Nancie McDonnell Ruder, Founding Partner, Noetic Consultants JILL IS RESILIENT. BE LIKE JILL. This year I have been exceptionally focused on the importance, and underpinnings, of resilience. Life is long and challenges come up for all of us. How do I best navigate these challenges, and help those I care deeply about—my children, family, […]
We are already a month into 2018. This means most of us are beginning to execute our 2018 strategy. But, first, consider the role of research in your strategy. Research is often thought of as a tool to validate a new product or to understand your evolving customer landscape. While these are great reasons to […]
With 2018 right around the corner, you have likely started setting marketing objectives for the new year. This is always an exciting exercise. I feel invigorated by the possibilities a new year holds, and I imagine you do, too. But, how do you know the right marketing goals to set that will meet your objectives? […]
At Noetic, our clients often hire us to help them understand their “WHO”—their customers and clients who make up their target audience. As a marketer, I always stress the importance of knowing the needs and desires of your target customer. This allows you to best communicate with them. It is paramount to understand this external […]
As marketing consultants, it shouldn’t be a surprise that we advocate taking the time to flesh out a marketing strategy. We often see our clients rush into execution – we can all be guilty of this! One area we see this most often is in messaging. The temptation is to narrow in on one message […]
In our last blog post, I shared top competencies where marketers need training. We talked about the Who-What-How marketing framework and the importance of deeply understanding your customer in order to convey the right messaging in the right way. Knowing your WHO allows you to dig for high value insights. In this post, I’ll share […]