How do you find the right marketing partner? It’s all about fit.

In these dynamic times, we need a strong strategy, speed, and agility in all of our efforts – and especially with our partners. Sometimes finding the right business partner can even feel like finding the perfect pair of jeans – the discovery process can be challenging – even unappealing, but it can feel magical when […]

Colorism: How Can Brands Support Progress Towards Social Justice?

Lori Tharps, Author and Assistant Professor at Temple University, recently partnered with Embrace Race for a discussion on colorism. Not as openly spoken about as racism, colorism refers to a person’s, “preference for or presumed superiority of people based on the color of their skin.” As Noetic amplifies Embrace Race’s cause and efforts, and as we partner with our […]

From squirrels to pigs to…. Mount Rushmore?

Noetic and our guests enjoyed hearing Emmy-award winning speaker Joe Schmit (former Minneapolis/St. Paul KSTP Sports TV Director) talk about Influence Through Purpose, Persistence, and Passion. This virtual event, hosted by Accelerent, enabled us to reconnect with current and former Noetic client leaders to discuss the importance of leadership and the biggest impressions we make […]

How to ensure your brand has purpose in crisis

Marketing one’s business in a typical business environment is a practice that is expected, commonly accepted, and even welcomed – when the messaging is relevant.  When a brand’s message feels too aggressive or self-serving, consumers usually vote with their feet (and their wallets) by not giving these businesses their time or money. Only when a brand is […]

Help First

At Noetic, everything we do for our clients and colleagues is through a “help first” lens. Whether it’s helping you to recalibrate your mission to meet your long-term goals or helping you think through and devise practical next steps executing against your brand strategy, Noetic practices help first moments daily. And we always keep our […]

Thank You Mayo!

Noetic is especially proud to partner with The Mayo Clinic. Their amazing research and speed has aided in identifying health care workers exposed to  COVID-19, and has implemented a streamlined process and electronic tools to close that loop within an average of two hours of a confirmed case helping to slow the spread of Coronavirus. […]