by Nancie McDonnell Ruder, Founding Partner, Noetic Consultants JILL IS RESILIENT. BE LIKE JILL. This year I have been exceptionally focused on the importance, and underpinnings, of resilience. Life is long and challenges come up for all of us. How do I best navigate these challenges, and help those I care deeply about—my children, family, […]
We are already a month into 2018. This means most of us are beginning to execute our 2018 strategy. But, first, consider the role of research in your strategy. Research is often thought of as a tool to validate a new product or to understand your evolving customer landscape. While these are great reasons to […]
With 2018 right around the corner, you have likely started setting marketing objectives for the new year. This is always an exciting exercise. I feel invigorated by the possibilities a new year holds, and I imagine you do, too. But, how do you know the right marketing goals to set that will meet your objectives? […]
At Noetic, our clients often hire us to help them understand their “WHO”—their customers and clients who make up their target audience. As a marketer, I always stress the importance of knowing the needs and desires of your target customer. This allows you to best communicate with them. It is paramount to understand this external […]
As marketing consultants, it shouldn’t be a surprise that we advocate taking the time to flesh out a marketing strategy. We often see our clients rush into execution – we can all be guilty of this! One area we see this most often is in messaging. The temptation is to narrow in on one message […]
In our last blog post, I shared top competencies where marketers need training. We talked about the Who-What-How marketing framework and the importance of deeply understanding your customer in order to convey the right messaging in the right way. Knowing your WHO allows you to dig for high value insights. In this post, I’ll share […]
“What are the top competencies where marketers need training?” The leader of a large marketing organization recently asked me this. It’s a great question. Not only did she seek to prioritize effort and dollars, she also asked the right question. Rather than focusing on the most important competencies to master, she wanted to know the right competencies to […]
It’s official: our brains love a good story. In fact, compelling stories have the power to change our attitudes, beliefs, and behaviors… but most of us aren’t confident in our ability to craft and tell stories that will move our businesses and careers forward. This can become a serious deficit, since career development involves convincing colleagues […]
Webinar trainings can combine the best of both live and online learning. Trainees get to interact with a live trainer who makes learning fun and memorable. Corporate Learning departments save considerable money on travel, minimize meeting expenses and conserve the precious resource of employee time. Unfortunately, webinar training is difficult to do well. Learning via […]
Marketers typically fall into brand portfolio management “after the fact”: you’re tasked with overseeing several brands—developed internally or via acquisition—but they don’t form a coherent whole. Perhaps most of your products or services share your parent company’s name but those acquired over the years do not? Or, conversely, your parent company has taken a “house […]