our founder

Nancie McDonnell Ruder has dedicated her career to strengthening brands and the people who build them.

With over 25 years of experience in marketing strategy, marketing training, branding and consumer research, Nancie has vast experience accelerating growth for companies by helping build their internal marketing strength – so then external marketing efforts are focused and most effective. 

The early years: Nancie began her professional career with the Leo Burnett Company in Chicago, Illinois, where she served clients such as Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. For three years Nancie spearheaded Leo Burnett’s global new business efforts, which resulted in 14 cross market new business wins.

About her firm: Since launching Noetic Consulting, a marketing and leadership consultancy in 2002, Nancie has provided strategic guidance to clients large and small, including: AT&T, Discovery Channel, Georgetown University, Nike, Vail Resorts, Samsung Electronics, SC Johnson, Mayo Clinic, the Walt Disney Company and others. Noetic is proudly female owned and WBENC-Certified as a diversity owned business.

Her education: Nancie is a graduate of Georgetown University and earned her MBA at the University of Chicago Booth School of Business.

career & leadership highlights

Member of Chief, a Private Network Focused on Connecting and Supporting Women Executive Leaders

Member of Vistage, Global Executive Coaching Organization

Adjunct Professor at Georgetown University, Teaching Marketing Strategy

Board Member, Strategic Advisor and Volunteer for the National Children’s Medical Center

Washington, DC

Advisory Board Member for Enterprising Women, a Global Women’s Entrepreneurial Organization

Advisory Board Member of Accelerent, Business Consortium, Washington DC Chapter

Member of Women Presidents Organization (WPO), Washington DC Chapter

Advisor and Coach for the Network for Teaching Entrepreneurship

Author and Publisher on Medium


How Senior Marketers Scale the Heights

What is Still True, More True & Newly True

Join experienced marketing executive Nancie McDonnell Ruder as she shares the journey of some the world’s best marketers thriving in today’s complicated landscape and identifies the patterns that fuel their success.

In this new edition, Nancie revisits the efforts of the marketing leaders she previously interviewed, plus new experts she met during the last few years, to understand what is still true, more true and newly true. Offering the Noetic Art & Science Assessment™ and toolkit of resources, along with anecdotes, insight and wisdom, this book shows readers where they fall on the marketing art/science continuum―and teaches how to ascend from there.

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