How Senior Marketers Scale the Heights
What is Still True, More True & Newly True
Join experienced marketing executive Nancie McDonnell Ruder as she shares the journey of some the world’s best marketers thriving in today’s complicated landscape.
In this new edition, Nancie revisits the efforts of the marketing leaders she previously interviewed, plus new experts she met during the last few years, to understand what is still true, more true and newly true. Offering the Noetic Art & Science Assessment™ and toolkit of resources, along with anecdotes, insight and wisdom, this book shows readers where they fall on the marketing art/science continuum―and teaches how to ascend from there.
This book will teach you:
- Practical tips, wisdom and guidance from senior marketers
- How to evaluate your strengths and weaknesses using the Art and Science Assessment™ tool
- How to grow and ascend in your marketing or leadership career
This book is a must read for modern day marketers who wish to excel in the complexity of today’s marketplace
Jeff Jones, President and CEO
Reading How Senior Marketers Scale the Heights will help you understand the importance of blending art and science, working above the line and creating extraordinary brand experiences.
Meg Goldthwaite, Chief Marketing Officer,
The Nature Conservatory
An invaluable resource full of actionable insights woven together through a powerful story of exceptional leadership
Lara Richardson, Chief Marketing Officer,
about the author
NANCIE MCDONNELL RUDER is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients such as Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™. She is an active member of Chief and Vistage and has served on various non-profit boards.