Category Archives: Art and Science

The Art & Science of Marketing: Balancing Creativity and Analysis

At Noetic, we strengthen brands AND the people who build them. Because we work with marketers and marketing teams all day long, one thing we’ve observed over the years is that every marketer possesses a unique combination of right and left-brain skills, of creative and analytic skills, or, what we call the Art & Science […]

Jack and Jill Went Up the Hill: An interview with Nancie McDonnell Ruder

Nancie McDonnell Ruder, Founding Partner of Noetic Consultants, sat down with Noetic colleague Lauren Stradley for an interview about her new book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. Here’s the full story: LS: What sparked the idea for jack and jill? NMR: I have […]