Category Archives: Brand

20 on 20: Twenty Reflections on Twenty Years in Business

Twenty Years of Noetic Logo

Welcome to “20 on 20,” a blog series in celebration and reflection of 20 years in business. Follow along as founder Nancie McDonnell Ruder dives deeper into one of her 20 reflections. As I reflect on my company’s 20-year anniversary, I mostly think – how did I get here? I feel a rush of gratitude […]

The Noetic Brand-Building Framework is your brand’s lifecycle

Recently, Noetic facilitated a brand positioning workshop with a client group of 20 leaders and “next generation” leaders. We divided the group into five tables of four to answer these key brand-building questions: WHO do you serve? WHAT do they want or need? HOW can you – above all of your competitors – satisfy that […]

Is Your Brand Portfolio a Mess? You’re Not Alone.

Marketers typically fall into brand portfolio management “after the fact”:  you’re tasked with overseeing several brands—developed internally or via acquisition—but they don’t form a coherent whole. Perhaps most of your products or services share your parent company’s name but those acquired over the years do not? Or, conversely, your parent company has taken a “house […]

Build Up Your Creative Strength. No gym required!

Giving and receiving creative feedback is hard. For creatives, it can be dispiriting to hear your idea nitpicked to death. For marketers, providing relevant, actionable feedback is often a challenge. If you have ever wondered, “How do we work together to develop breakthrough creative?”, use the STRONG Creative Evaluation Tool as a step-by-step guide to […]