Category Archives: Strategy

The Noetic Brand-Building Framework is your brand’s lifecycle

Recently, Noetic facilitated a brand positioning workshop with a client group of 20 leaders and “next generation” leaders. We divided the group into five tables of four to answer these key brand-building questions: WHO do you serve? WHAT do they want or need? HOW can you – above all of your competitors – satisfy that […]

5 Steps to Strategic Planning Success

Good strategic planning is all about knowing where you want to go and charting out the steps to get there.  As Yogi Berra famously said, “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Whether you manage a large enterprise or a small one, you undoubtedly […]