Category Archives: Marketing

A Time to Reflect: How Looking Back Helps You Move Forward

Note: This blog is the fourth in our ongoing Noetic series inspired by Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. This month, Noetic’s guest blogger is our own Laura Longobardi who has insight to offer to help start 2019―with purpose. The sparkle of a brand New Year. For some, it is […]

Jack and Jill Went Up the Hill: An interview with Nancie McDonnell Ruder

Nancie McDonnell Ruder, Founding Partner of Noetic Consultants, sat down with Noetic colleague Lauren Stradley for an interview about her new book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. Here’s the full story: LS: What sparked the idea for jack and jill? NMR: I have […]

Pass the Secret Sauce: Winning Strategies for Senior Marketers Coming this Fall

By: Lauren Stradley Climbing to the top of the marketing hill isn’t easy. And staying there can be even more precarious. We know, because a big part of what we do is to help clients navigate the complex, ever-changing marketing landscape. Confronted with a dizzying array of new platforms and constant content consumption, how do […]

Want to Succeed in Work and Life? You’re Gonna Have to get Gritty.

by Nancie McDonnell Ruder, Founding Partner, Noetic Consultants JILL IS RESILIENT. BE LIKE JILL. This year I have been exceptionally focused on the importance, and underpinnings, of resilience. Life is long and challenges come up for all of us. How do I best navigate these challenges, and help those I care deeply about—my children, family, […]

Starter Guide: Get Started on Your 2018 Marketing Planning with Objectives, Goals and KPIs

With 2018 right around the corner, you have likely started setting marketing objectives for the new year. This is always an exciting exercise. I feel invigorated by the possibilities a new year holds, and I imagine you do, too. But, how do you know the right marketing goals to set that will meet your objectives? […]