Today marks one year from the day my book arrived at my doorstep. I smiled broadly and did the only thing anyone would do upon receiving the book they wrote – captured the moment for social media! As I look back on that picture today, I remember how forced my smile felt. I sat there […]
By Stephen Ruder In summer 2019, I was Noetic’s very own Intern. Having no previous experience in the corporate world or as an intern, I was ignorant to the type of work and involvement I would be conducting. What I learned about Marketing, Noetic, and the people that make up Noetic’s team is something that […]
By APRIL VARA-PAGÉS For nearly 25 years, I’ve built a multi-faceted career in marketing and communications within the non-profit, start-up and global media categories. Specializing in global brand management and operations, I was the central point of contact for more than 50+ offices worldwide, responsible for developing and maintaining consistent brand strategy, marketing creative and […]
By Marci Klugman Marci is a consultant for Noetic, and her career spans both the agency and the client side of the marketing industry. She has worked on iconic brands for companies like Procter & Gamble, Frito-Lay and Campbell Soup Company and spent more than a decade at Discovery Channel. At Noetic, Marci works with […]
Note: This blog is the fourth in our ongoing Noetic series inspired by Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. This month, Noetic’s guest blogger is our own Laura Longobardi who has insight to offer to help start 2019―with purpose. The sparkle of a brand New Year. For some, it is […]
Note: This blog is the third in our ongoing series offering key insights found in Noetic Founder Nancie McDonnell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. It’s hard being a person. It’s also wonderful, exhilarating, and joyful—but there’s no denying that […]
Note: This blog is the second in our ongoing series offering a glimpse at key insights found in Noetic Founder Nancie McDowell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. October. The last three months of 2018. This final turn of the […]
Nancie McDonnell Ruder, Founding Partner of Noetic Consultants, sat down with Noetic colleague Lauren Stradley for an interview about her new book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. Here’s the full story: LS: What sparked the idea for jack and jill? NMR: I have […]
By: Lauren Stradley Climbing to the top of the marketing hill isn’t easy. And staying there can be even more precarious. We know, because a big part of what we do is to help clients navigate the complex, ever-changing marketing landscape. Confronted with a dizzying array of new platforms and constant content consumption, how do […]
by Nancie McDonnell Ruder, Founding Partner, Noetic Consultants JILL IS RESILIENT. BE LIKE JILL. This year I have been exceptionally focused on the importance, and underpinnings, of resilience. Life is long and challenges come up for all of us. How do I best navigate these challenges, and help those I care deeply about—my children, family, […]