Build Up Your Creative Strength. No gym required!

Giving and receiving creative feedback is hard. For creatives, it can be dispiriting to hear your idea nitpicked to death. For marketers, providing relevant, actionable feedback is often a challenge. If you have ever wondered, “How do we work together to develop breakthrough creative?”, use the STRONG Creative Evaluation Tool as a step-by-step guide to […]

The Difference Between Insights and Thinsights

Marketing success is simple: Brand marketers who truly understand their customers create engaging and successful new products and communications, and through those successes, reap the benefits of increased sales and engagement. Meanwhile, those who don’t understand their customers fail to connect and fall further behind. Luckily, anyone can learn to be a better customer-centric marketer, whether […]

3 Tips for Finding Consumer Insight Gems

At the foundation of every successful advertising campaign is a consumer insight — an emotional expression of an unmet need or want that’s not obvious but prompts an “AHA!” when identified. Think of Snickers’ “You’re not you when you’re hungry” ad campaign: this wildly successful advertising employs the insight that people feel and act differently […]

Does Your College Have a Clear and Compelling Value Statement? Why You Need One and How to Develop It

Increasing educational attainment among underserved populations is critical to the health and vitality of our nation, yet recent news about college enrollment among lower income students has been dire. According to the American Council on Education (ACE), low income student enrollment at two and four year colleges immediately after high school graduation has declined by […]

5 Steps to Strategic Planning Success

Good strategic planning is all about knowing where you want to go and charting out the steps to get there.  As Yogi Berra famously said, “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” Whether you manage a large enterprise or a small one, you undoubtedly […]

Noetic’s 2015 Trends in Training: Millennial Mindset

Millennials get a bad rap in the workplace. A December headline about this generation, born between 1981 and 1997, asks, “Are Millennials too Spoiled for the Workplace?” while another study is bluntly titled, “America’s Skills Challenge: Millennials and the Future.” What are American employers to do?  Millennials make up our entire workforce under the age […]