By Marci Klugman Marci is a consultant for Noetic, and her career spans both the agency and the client side of the marketing industry. She has worked on iconic brands for companies like Procter & Gamble, Frito-Lay and Campbell Soup Company and spent more than a decade at Discovery Channel. At Noetic, Marci works with […]

Note: This blog is the fourth in our ongoing Noetic series inspired by Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. This month, Noetic’s guest blogger is our own Laura Longobardi who has insight to offer to help start 2019―with purpose. The sparkle of a brand New Year. For some, it is […]

Note: This blog is the third in our ongoing series offering key insights found in Noetic Founder Nancie McDonnell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. It’s hard being a person. It’s also wonderful, exhilarating, and joyful—but there’s no denying that […]

Note: This blog is the second in our ongoing series offering a glimpse at key insights found in Noetic Founder Nancie McDowell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. October. The last three months of 2018. This final turn of the […]

By: Lauren Stradley Climbing to the top of the marketing hill isn’t easy. And staying there can be even more precarious. We know, because a big part of what we do is to help clients navigate the complex, ever-changing marketing landscape. Confronted with a dizzying array of new platforms and constant content consumption, how do […]

by Nancie McDonnell Ruder, Founding Partner, Noetic Consultants JILL IS RESILIENT. BE LIKE JILL. This year I have been exceptionally focused on the importance, and underpinnings, of resilience. Life is long and challenges come up for all of us. How do I best navigate these challenges, and help those I care deeply about—my children, family, […]

We are already a month into 2018. This means most of us are beginning to execute our 2018 strategy. But, first, consider the role of research in your strategy. Research is often thought of as a tool to validate a new product or to understand your evolving customer landscape. While these are great reasons to […]

With 2018 right around the corner, you have likely started setting marketing objectives for the new year. This is always an exciting exercise. I feel invigorated by the possibilities a new year holds, and I imagine you do, too. But, how do you know the right marketing goals to set that will meet your objectives? […]

At Noetic, our clients often hire us to help them understand their “WHO”—their customers and clients who make up their target audience. As a marketer, I always stress the importance of knowing the needs and desires of your target customer. This allows you to best communicate with them. It is paramount to understand this external […]