One year ago, Kansas City was the Super Bowl Champ, Parasite was an Oscar winner, and many of us were getting ready to take off for Spring Break. What was only 365 days ago, now feels like a decade, after a year of face masks, social distancing, far too much loss, and (finally) a road […]
You want to outline your weekly meal plan, especially to include some new recipes. With so much going on, you realize you don’t have the ingredients you need, or enough time and resources time to actually cook it. When we feel overwhelmed in an area where we want to be more proactive, we tend to […]
Noetic is feeling Fulfilled after a morning coffee with Author and board-certified psychiatrist Dr. Anna Yusim and Lisa Nirell from Energize Growth. Here are our top takeaways. Prioritize Self-care. Taking care of yourself is more critical today than ever. Doing so allows you to buoy above all the challenges we have through strength, positivity, and optimism. Name your Shadow. Carl […]
As we celebrate our colleague and friend Catherine Frymark’s news heading to Mattel, Inc. as their EVP Corporate Communications, we posed questions about what she is most excited about in her new role and what motivates her personally and professionally. What are you most excited about being Mattel’s EVP Corporate Communications? Few brands resonate with me so strongly […]
As we celebrate our colleague and friend Lara Richardson’s news heading to Crown Media as their new CMO, we posed questions about what she is most excited about in her new role and what motivates her personally and professionally. What are you most excited about in going to Hallmark Channels to be their new CMO? As they say, […]
How prepared is your business to take on 2021? To help get your organization started, we’re sharing the top five initiatives our clients and partners are activating to ensure a focused yet agile plan for the year ahead. 1. Ensure your foundation is strong With the struggles of 2020, we all learned the importance of […]
Thinking from Guy Kawasaki and Lisa Nirell with Energize Growth. Quality AV is king…or queen. Digital presence matter more than ever. It is worth the investment in good teleconferencing equipment. Thanks to Guy, you can start here. Own the value chain. Go to direct distribution. Don’t let others own your product. Thin out your product […]
With brighter days ahead, we are all feeling more inspired. Someone who frequently inspires us at Noetic is our friend and colleague, Tim Nolan, Executive Creative Director for A+E Networks. In this Marketing Leader Series episode, Tim shares how you can use your brand’s voice to effect change and navigate these highly charged times. Focus […]
On this episode of Noetic’s Marketing Leader Series, we’re thrilled to hear from Julie Zito, Assistant VP Marketing at American University. Julie discusses ingenuity and re-imagining efforts focused on your target audience and the importance of leaning into your community and collaboration. 1. Listen hard and be authentic – be responsive to what is happening in the […]
This year we have seen an increased number of brands speaking out and taking action against racial inequality and injustice. No longer are companies releasing a generic PR statement in condemnation. In a study done by IPSOS and Edelman earlier this year, 60% of consumers stated they believe brands should publicly speak out on systemic […]