This year we have seen an increased number of brands speaking out and taking action against racial inequality and injustice. No longer are companies releasing a generic PR statement in condemnation. In a study done by IPSOS and Edelman earlier this year, 60% of consumers stated they believe brands should publicly speak out on systemic […]
In these dynamic times, we need a strong strategy, speed, and agility in all of our efforts – and especially with our partners. Sometimes finding the right business partner can even feel like finding the perfect pair of jeans – the discovery process can be challenging – even unappealing, but it can feel magical when […]
Lori Tharps, Author and Assistant Professor at Temple University, recently partnered with Embrace Race for a discussion on colorism. Not as openly spoken about as racism, colorism refers to a person’s, “preference for or presumed superiority of people based on the color of their skin.” As Noetic amplifies Embrace Race’s cause and efforts, and as we partner with our […]
Noetic and our guests enjoyed hearing Emmy-award winning speaker Joe Schmit (former Minneapolis/St. Paul KSTP Sports TV Director) talk about Influence Through Purpose, Persistence, and Passion. This virtual event, hosted by Accelerent, enabled us to reconnect with current and former Noetic client leaders to discuss the importance of leadership and the biggest impressions we make […]
2020 has indeed been a year of reckoning. With the pandemic and a gamut of racial injustice issues, we, as a society, have reached beyond the tipping point. Over the last few years, we have seen demonstrations across the country for many social injustice and violence issues, but this year is just different. As we, […]
Noetic’s Marketing Leader Q&A Series highlights Tina Bagapor-O’Harrow, ZIPS Dry Cleaner’s Franchise organization VP of Marketing. ZIPS is a dry-cleaning company with an owner-operator model. Tina works with its valued franchisees, advertising agencies, and in-house team to ensure marketing and advertising efforts are most effective. As ZIPS has faced a sharp decline in customers’ ability to engage […]
Noetic’s Marketing Leader Q&A Series features, Marissa Jarratt, SVP and CMO of 7-Eleven. Deemed an essential business during the COVID crisis, Marissa discusses how 7-Eleven has shifted their business and brand strategies. Get back to your roots. Understand your history, what your brand truly stands for, and why your customers come to you. This can be […]
Noetic’s Marketing Leader Q&A Series highlights Laurie Gavitt-Smith, VP Marketing at Avalere Health, a healthcare consultancy specializing in strategy, policy, and data analysis for life sciences, health plans, and providers. In a time headlined by healthcare, Laurie shares her insights on marketing and how leaders will need to adapt. Have discipline around your messaging. Marketers often feel they […]
On this week’s episode of Noetic’s Marketing Leader Q&A series our special guest is Cathy Davis, Chief Marketing and Communications Officer at Feeding America. Cathy discusses the ways COVID has impacted Feeding America as an organization and how they operate to ensure they can continue helping as many people as possible, especially during these challenging […]
This week on Noetic’s Covid Marketing Leader Q&A series we are happy to feature Meredith Conte, VP Marketing at TEGNA . Meredith shares the ways in which TEGNA has been handling crisis both internally and with clients. Their team worked proactively to communicate with clients, who required a swift pivot to maintain relevancy in the […]