How prepared is your business to take on 2021? To help get your organization started, we’re sharing the top five initiatives our clients and partners are activating to ensure a focused yet agile plan for the year ahead.
1. Ensure your foundation is strong
With the struggles of 2020, we all learned the importance of a strong business foundation. Any weaknesses in that foundation became glaringly apparent and made it difficult to be nimble when our businesses needed it most. To ensure we recover well, many of our clients are preparing for 2021 by taking an in-depth look at their brand strengths, areas of opportunity, and mechanisms to foster growth via the Noetic Brand Health Diagnostic (BHD). Noetic developed this benchmarking diagnostic tool to uncover insights into your business’s overall brand health. The BHD provides a snapshot of what’s needed to protect your brand, ensuring you can make informed decisions into the new year and beyond. You can do your own “house inspection” with our Brand Health Diagnostic HERE.
2. Lean into your strengths, bolster where you need it
Agility proved to be the name of the game for 2020. When making decisions to evolve your everyday business, are you more art or science-leaning? Your innate strengths and know-how can pull you through times of uncertainty. Many have felt the weight of specific skill sets needed to innovate their companies and offerings towards growth. Excellent news! Awareness is your first step. Noetic’s Art & Science Assessment can help you understand where you shine and where you may need to buffer or bolster your skills. It provides ideas, tools, and tips on doing just that! To quickly assess your natural strengths and where to focus your New Year’s Resolutions, try out Noetic’s Art & Science Assessment.
3. Secure the right partners
Teams have certainly had to adapt like never before. Working across industries, we have seen some clients make deep cuts as budgets decreased, while others added to their teams faster than ever before to keep up with demand. It’s increasingly important to assess your current, perhaps slimmed down, bench strength during dynamic times like these. Fueling your organizational strength could mean adding team members OR bolting on support services to better prepare you for what’s next. Being a boutique consultancy, Noetic can tailor our approach to ensure we match your needs and your organization’s culture, equipping you to drive growth into the new year and beyond. Find out more about how Noetic can bolster your bench strength HERE.
4. Prioritize team cohesiveness and collaboration
Remote or hybrid working teams will continue through 2021 and perhaps beyond. Research shows that working groups who are well cared for, have clear visibility of the roadmap, and feel supported by an organization are more likely to flourish, even during rough terrain and driving conditions. Everything DiSC® provides an overview of an individual’s preferences and behaviors towards building effective working relationships and optimal teaming – some team members prefer to be the driver or the co-pilot, while others like to sit back for the ride as a passenger. Understanding the different behavioral profiles and the role preferences across a team can help leaders individually map out team members to steer more effectively to their final destination. Being Everything DiSC® certified, Noetic can help unleash your team’s full potential in 2021. Find out more HERE.
5. Build a clear plan to achieve your business goals
Research shows times of crisis are precisely NOT the moment to go quiet as a brand. It’s the right time to let your audiences know you are here, have the expertise, and are ready, willing, and able to support them authentically and appropriately. Consumers turn to brands they trust for support during times of uncertainty. Especially during those times, it’s more important than ever that a brand walks the talk. As we enter 2021, Noetic has been working with clients on their marketing and digital content plans, ensuring connection points to annual and quarterly goals. From strategy, calendarization, analytics, and optimization, Noetic can help you meaningfully connect with your partners and customers – what are your goals, and how can we help you achieve them? Let’s talk about how we can help you this year.
The New Year is ripe with opportunities. We look forward to partnering with you and helping sharpen and activate your brand’s vision of what it holds.