Nancie McDonnell Dougherty has dedicated her career to strengthening brands and the people who build them.

With a customer-first approach, Nancie brings decades of expertise in marketing strategy, training, branding, and consumer research. Her focus is on empowering companies like yours to understand and meet their customers’ needs more effectively. 

By enhancing internal marketing capabilities, Nancie ensures your external marketing efforts are not just focused but also highly resonant with target audiences. She has a strong track record of driving accelerated growth for businesses like yours by aligning their marketing strategies closely with customer expectations and preferences.

Her early career: Nancie began her professional career with the Leo Burnett Company in Chicago, Illinois, where she served clients such as Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. For three years Nancie spearheaded Leo Burnett’s global new business efforts, which resulted in 14 cross market new business wins.

About her firm: Since launching Noetic Consulting, a marketing and leadership consultancy in 2002, Nancie has provided strategic guidance to clients large and small, including: AT&T, Discovery Channel, Georgetown University, Nike, Vail Resorts, Samsung Electronics, SC Johnson, Mayo Clinic, the Walt Disney Company and others. Noetic is proudly female owned and WBENC-Certified as a diversity owned business.

Her education: Nancie is a graduate of Georgetown University and earned her MBA at the University of Chicago Booth School of Business. She is an adjunct professor at her undergrad alma mater.

In addition to her consulting work, Nancie is a respected author and sought-after speaker in the marketing and leadership space. Her book, “How Senior Marketers Scale the Heights Through Art and Science,” offers valuable insights for marketing professionals looking to elevate their careers.

As a speaker, Nancie frequently shares her expertise at industry events and universities, inspiring audiences with her practical wisdom on brand building, marketing strategy and leadership development. Her engaging presentations draw from her extensive experience, providing actionable takeaways that help organizations and individuals thrive in today’s competitive business landscape.

book Nancie to speak

author

For senior marketing leaders seeking to expand their repertoire across the spectrum of essential marketing skills, this book is an invaluable resource. 

Authored by seasoned marketing executive Nancie McDonnell Ruder, How Senior Marketers Scale the Heights delves into timely learnings of some of the most accomplished marketing professionals in the global arena. 

This updated edition revisits the marketing leaders featured in the first edition, enriched with insights from newly encountered experts, providing a comprehensive view of enduring truths and timely trends in the field. The book introduces the innovative Noetic Art & Science Assessment™ and a suite of resources, blending enriching anecdotes, strategic insights, and seasoned wisdom. It is not just a timely book; it’s an experiential guide that positions the reader on the marketing art and science continuum and offers practical steps to climb further up the ladder of marketing mastery. This is an essential read for senior marketing leaders committed to staying ahead in a rapidly changing industry. 

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career & leadership highlights

Author and Publisher on Medium

Member of Vistage, Global Executive Coaching Organization

Adjunct Professor at Georgetown University, Teaching Marketing Strategy

Past Board Member, Strategic Advisor and Volunteer for the National Children’s Medical Center

Washington, DC

Advisory Board Member for Enterprising Women, a Global Women’s Entrepreneurial Organization

Advisor and Coach for the Network for Teaching Entrepreneurship