Note: This blog is the second in our ongoing series offering a glimpse at key insights found in Noetic Founder Nancie McDowell Ruder’s recently published book, Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science. October. The last three months of 2018. This final turn of the […]
“What are the top competencies where marketers need training?” The leader of a large marketing organization recently asked me this. It’s a great question. Not only did she seek to prioritize effort and dollars, she also asked the right question. Rather than focusing on the most important competencies to master, she wanted to know the right competencies to […]
It’s official: our brains love a good story. In fact, compelling stories have the power to change our attitudes, beliefs, and behaviors… but most of us aren’t confident in our ability to craft and tell stories that will move our businesses and careers forward. This can become a serious deficit, since career development involves convincing colleagues […]
Webinar trainings can combine the best of both live and online learning. Trainees get to interact with a live trainer who makes learning fun and memorable. Corporate Learning departments save considerable money on travel, minimize meeting expenses and conserve the precious resource of employee time. Unfortunately, webinar training is difficult to do well. Learning via […]
Marketers typically fall into brand portfolio management “after the fact”: you’re tasked with overseeing several brands—developed internally or via acquisition—but they don’t form a coherent whole. Perhaps most of your products or services share your parent company’s name but those acquired over the years do not? Or, conversely, your parent company has taken a “house […]
The brief is the cornerstone of any customer-centric B2B or B2C marketing effort. It’s where objectives, messaging, target audience, customer insights, metrics and channel approach come together in one key document that will keep everyone on track. But let’s be honest. Writing a brief isn’t always easy! And writing a brief brief (pun intended) is […]
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