The Challenge

With increasing competition, Mayo Clinic was losing its pre-eminent position as the global leader in healthcare. Mayo leadership needed to stand up its global brand with a competitive and cohesive brand positioning and global operationalization of all positioning elements across its markets. Mayo also needed an approach and mechanism for measuring and protecting brand health over time.

The Solution

Noetic partnered with the CMO to educate, empower and equip all employees to be able to do their part in operationalizing the global brand strategy. Noetic created and delivered brand training, a brand asset library, a global partnership strategy, and a Brand Health Dashboard to provide metrics analysis.

The Deliverables

  • Brand Asset Portal creation
  • Brand Partnership strategy
  • Brand Training
  • Brand Health Dashboard creation for metrics analysis

The Result

Mayo Clinic defended and reclaimed its status as the number one healthcare brand in the world. Mayo Clinic’s leadership use the Brand Health Dashboard quarterly and yearly to track progress and to inform all strategic initiatives.

 

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