research & brand strategy

The Challenge

As Lumina pursued its mission of increasing college completion amongst adult learners, its leadership concluded they would not be able to realize their goal unless community colleges addressed their brand issues in the marketplace. Lumina leaders needed a comprehensive plan for motivating adult learners to consider, enroll and complete college via a community college offering.

The Solution

Noetic partnered with Lumina’s Strategy Director to create a comprehensive program to help community colleges better understand adult learners, define their brand offerings and strategically leverage marketing within their institutions. With Noetic’s help, this Director successfully launched a Million Dollar Challenge with 10 grant winners, stood up a community college Marketing Academy and provided ongoing marketing support to help 10 grantees realize their brand and growth goals.

The Deliverables

• Qualitative Research
• Quantitative Research
• White Paper: “The Community College Brand Problem”
• Million Dollar Challenge creation and support
• Marketing Academy creation, delivery, and success tracking
• Twelve+ months of technical assistance for ten grantee colleges

The Result

Community college grantees developed new brand positioning statements and tailored road maps for brand success at their colleges. Many schools also successfully defined priority audiences, created internal and external brand activation plans, bolstered community partnerships and created key messaging statements through their partnership with Noetic.

Want Noetic to help create your next success story? Reach out today.