The Challenge

As a newly owned US subsidiary, BayWa r.e. Solar Projects needed to establish itself in the US market to enable the German-owned company to gain market share. The new CEO needed critical marketing and sales strategy fundamentals along with a holistic understanding and implementation to gain traction.

The Solution

Noetic worked alongside the CEO and senior leadership to identify business objectives, understand customer audience segments and determine brand distinction in the market. With the strategy defined, Noetic created a marketing plan and catalyzed internal alignment for activation.

The Deliverables

  • Qualitative Research
  • Competitive Landscape Analysis
  • Sales & Marketing Process Flow, Ways of Working
  • Brand Positioning
  • Audience Profiles, Personas, Insights
  • Key Messages by Audience
  • Customer Journey Maps

The Result

With the business strategy created and aligned, the CEO created exponential growth in the US and Mexico which was held up as the gold standard for marketing with the global headquarters. Noetic trained the internal team to sustain and capitalize on growth.

 

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