The Challenge

ADM, one of the world’s largest nutritional companies, had marketers worldwide who were using approaches which varied in consistency and quality. Realizing they needed marketing training and alignment on ADM’s best practices, the Global CMO sought outside help as they lacked training expertise in house.

The Solution

Noetic worked closely with the Global CMO and her marketing leaders to:

  • Establish a strategic vision and approach for a proprietary Marketing Academy
  • Create a full curriculum of learning modules
  • Create consistent methods and a learning culture supported by focused metrics

The Deliverables

  • Process roadmap and curriculum design for content development with ADM subject matter experts
  • Virtual training modules
  • Tools and takeaway resources per training
  • Training performance metrics and dashboard

The Result

ADM is in its fourth successful year of curriculum, with ADM marketers now using best practices and a consistent model of innovation that global leadership champions. Noetic has delivered 30+ modules globally across ADM with strong feedback on courses and growing demand for attendance.

 

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