Hello, my name is Nellie and I’ve been a longtime friend of the Noetic team and a big admirer of their work and now I’m thrilled to be their newest Consultant!
I’m grateful that I’ve built a career doing something that I truly enjoy. It all started with a summer internship at a small advertising agency working for a powerhouse female marketing leader that inspired me to pursue marketing as my career. I love all the possibilities and challenges that marketing offers. I love that it’s science and art. And that a strong brand can connect people, spark emotion, and create an attachment that drives engagement and delivers growth. I love that it moves very fast, fostering curiosity as you chase new approaches, new platforms, and new tools that can drive more marketing value.
That internship sparked my obsession with marketing and a 22-year (and counting) career where I’ve worked at advertising agencies on big brands like McDonald’s and at Discovery where I worked with talented teams to build and shape TV brands, digital content platforms, and audiences with multi-media strategies and award-winning campaigns. Most recently, I spent time at Amazon Music where I focused on global engagement marketing. And now a new chapter with Noetic!
Noetic’s values, process, and the big energy I felt from this small team is how I knew this was the right place for me. All the reasons I’m passionate about marketing were affirmed in each conversation I had with team members. But I’m most excited to come full circle and be able to learn from and work for another powerhouse female marketing leader, Nancie McDonnell Ruder! I’m eager to provide value and partner with the Noetic team and clients to strengthen brands and marketing power from the inside out.