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YOUR OVERALL BRAND HEALTH SCORE: 71.88% (287.5 out of 400)

Here’s how your Overall Brand Health Score breaks down related to the four elements of the Brand-Building Framework:

Define Your North Star – Strategic Plan Health Score: 62.5% This represents a Good score of 62.5 out of 100.

Identify Your Brand Distinction – Brand Strategy Health Score: 87.5% This represents a Great score of 87.5 out of 100.

Bring Your Brand to Life – Brand Development Health Score: 56.25% This represents a Solid score of 56.25 out of 100.

Improve Your Brand Performance – Brand Performance Health Score: 81.25% This represents a Great score of 81.25 out of 100.

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