YOUR OVERALL BRAND HEALTH SCORE: 70.31% (281.25 out of 400)
Here’s how your Overall Brand Health Score breaks down related to the four elements of the Brand-Building Framework:
Define Your North Star – Strategic Plan Health Score: 75% This represents a Good score of 75 out of 100.
Identify Your Brand Distinction – Brand Strategy Health Score: 87.5% This represents a Great score of 87.5 out of 100.
Bring Your Brand to Life – Brand Development Health Score: 50% This represents a Solid score of 50 out of 100.
Improve Your Brand Performance – Brand Performance Health Score: 68.75% This represents a Good score of 68.75 out of 100.