YOUR OVERALL BRAND HEALTH SCORE: 39.06% (156.25 out of 400)
Here’s how your Overall Brand Health Score breaks down related to the four elements of the Brand-Building Framework:
Define Your North Star – Strategic Plan Health Score: 37.5% This represents a Decent score of 37.5 out of 100.
Identify Your Brand Distinction – Brand Strategy Health Score: 50% This represents a Solid score of 50 out of 100.
Bring Your Brand to Life – Brand Development Health Score: 37.5% This represents a Decent score of 37.5 out of 100.
Improve Your Brand Performance – Brand Performance Health Score: 31.25% This represents a Decent score of 31.25 out of 100.