Art & Science Assessment: 7-Eleven

The best marketers employ a savvy combination of art and science skills. To excel in marketing today, you need to display strength in both categories – the good news is, anyone can do it.

Nancie McDonnell Ruder created the Noetic Art & Science Assessment to help marketers:

• Build self-awareness by understanding whether they lean towards art or science skills
• Help determine next steps in finding their balance
• Identify when marketers need to switch from art or science depending on the challenges they encounter

Instructions: Take the Art & Science Assessment, ranking yourself on each art and science statement from rarely to always. Please provide your email so we can send your complete assessment score and analysis at the conclusion of the survey:

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