art & science assessment
The Art & Science Assessment is a tool to help you assess your preferences and strengths in the art side and the science side of marketing. This assessment can help you build self-awareness and identify areas to strengthen your skills and strike a solid balance of art and science in your current position - because the key to marketing today - is to have each and both.
In addition to the below assessment and your art & science score, check out Nancie McDonnell Ruder's book, "How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True," for activities, resources and tools to help you strengthen your art & science skills.
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